I always thought that this day was marked as a celebration of George Washington's Birthday. Turns out, the 3rd Monday of February has been marked as a celebration of both George Washington and Abraham Lincon's Birthday's.
Washington, of course, was the first president of the United States and is also known as the "father of the country". A very apt title for someone who fought valantly in the American Revolution and played a major role in the Declaration of Independence signed on July 4th, 1776. What's interesting is that, the signers of the original declaration of independence were from only thirteen states - Delaware, Pennsylvania, Massachusetts, New Hampshire, Rhode Island, New York, Georgia, Virginia, N and S Carolina, new Jersey, Connecticut and Maryland
Lincoln was the sixteenth president and is also known as "The great emancipator", probably because the civil war broke out just 6 weeks into his first president term and he was assasinated just six days after the war ended.
Presidents day, like other festivals and important days seem to have become more of a commercial thing nowadays, as the following news articles seem to suggest.
Lincoln’s legacy turned into way to make a buck
"... The front door opens, and Abraham Lincoln appears -- tall, lanky, just a bit melancholy. He smiles gently, assesses his visitor for a good five seconds. Then he draws in a breath and slowly, deliberately, he speaks.
"Did you park at the Holiday Inn?" the 16th president asks....."
Lincoln belongs to the ages, and to the marketers
"... Today, Abraham Lincoln is an empty vessel for dreamers and schemers, for humorists and educators and trinket salesmen and appliance dealers looking to add a bit of cachet to Presidents Day sales. "Time to take Lincoln and Washington shopping," an ad for Macy's encouraged last week...."